THE CODE ISSUE 19
Duda Owner IONOS • July 24, 2015
Here is another one of my favorite quotes from the special double issue of Bloomberg Businessweek on computer coding. This one suggests big can equate to bad (Paul Ford, “The Code Issue”, 6/15/15–6/28/15, p. 76):
“ ‘Enterprise’ is a feared word among programmers, because enterprise programming is a lot of work without much to show for it. Remember healthcare.gov, the first version that was a total disaster? Perfect example of enterprise coding. ”

We explore the overuse or inappropriate use of the words "honest," "honesty," and "honestly." Much of the overuse or inappropriate use of these words is in contexts that intrinsically message the audience that the speaker is not trustworthy. I call the overuse or inappropriate use of these words in this context HONESTY VALIDATORS because the speaker believes they validate the truth being spoken. We need a solution to this problem. My solution is to replace these honesty validators with CLARITY VALIDATORS. Instead of trying to be honest, try to be clear. Replacing "honest," "honesty," and "honestly," with "clear," "clarity," and "clearly," produces significantly more benefit to the speaker and to the audience.










