THE CODE ISSUE 18
Duda Owner IONOS • July 23, 2015
Here is another one of my favorite quotes from the special double issue of Bloomberg Businessweek on computer coding. This one addresses some of the creative destruction that has accompanied our technology revolution (Paul Ford, “The Code Issue”, 6/15/15–6/28/15, p. 74):
“ Of course, while we were trying to build a bookstore [Amazon.com], we actually built the death of bookstores—that seems to happen a lot in the business. You set out to do something cool and end up destroying lots of things that came before. ”

We explore the overuse or inappropriate use of the words "honest," "honesty," and "honestly." Much of the overuse or inappropriate use of these words is in contexts that intrinsically message the audience that the speaker is not trustworthy. I call the overuse or inappropriate use of these words in this context HONESTY VALIDATORS because the speaker believes they validate the truth being spoken. We need a solution to this problem. My solution is to replace these honesty validators with CLARITY VALIDATORS. Instead of trying to be honest, try to be clear. Replacing "honest," "honesty," and "honestly," with "clear," "clarity," and "clearly," produces significantly more benefit to the speaker and to the audience.










