WHY YOU’RE STRONGER THAN STEEL

James Meadows • August 10, 2017

Ever improving productivity translates to fewer workers. If you are one of those surplus workers, that does not guarantee that you don’t have a job—it just means that you don’t have that job. With revised skills, specialized training, a new twist on your talent, or a fresh career direction, you will soon be some company’s desired new-hire.

Steel mill production is an interesting example of how this works. Within the past two decades industrywide, the number of worker-hours needed to produce one ton of steel dropped from 700 to 250. Steel plants of the future replacing older plants of the past are immensely more sophisticated and IT enhanced. This means fewer employees are needed, but the ones that are needed must be more educated or skilled (Thomas Biesheuvel “500,000 Tons of Steel. 14 Jobs” Bloomberg Businessweek . June 26, 2017, pp. 16–17).

Some people are good at navigating these tumultuous seas to better shores while others end up on deserted islands or lost at sea. How well you do depends on your attitude, skills, education, drive, and passion. Having a plan is vital along with working your personal and professional network.

Long gone are the days when Father Corporation promised to take care of you for your entire career and beyond. Rather than hopelessly searching for a guaranteed job for life, it is your responsibility to reengineer yourself for a much better goal—guaranteed lifetime employability. The difference between the two strategies is massive. However, crossing that gulf is not impossible. It is even exhilarating and fun when you do it right.

Reengineering steel manufacturing will be a constant process. Much more important than reengineering steel however, is reengineering you. That is your responsibility. The sooner you embrace it, the happier and more successful you will be. Remember, in today’s economy you have to be stronger than steel.


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Although anyone can and will criticize higher education, millennials are evidently smart enough to know its value. In spite of the horror stories about student loan debt, academic disasters, and wrong career turns, millennials have boasted one of the highest graduation rates of any generation to date. Generation Z may soon surpass them too as Laura A. Scione, managing editor of eCampus News reports : “ Despite growing questions around the value of college and return on investment in tuition, just 25 percent of Generation Z students say they believe they can have a rewarding career without going to college, compared to 40 percent of millennials. Eighty percent of Generation Z respondents and 74 percent of millennials agree that college either has a fair amount of value, is a good value, or is an excellent value. Only 20 percent of Generation Z students and 26 percent of millennials said college has ‘little value’ or ‘no value at all.’ ” Good for them! The statistics remain on their side—and the side of anyone who pursues higher education. Anthony P. Carnevale is the director of the Georgetown University Center on Education and the Workforce. Based on his research, that trend will only continue (Gillian B. White “Those Savvy Millennials” The Atlantic , May 2015, p. 38): " In 1973, 32% of jobs did not even require a high school diploma, 9% required a bachelor’s degree, and 7% required a master’s degree or higher. It is projected that by 2020, 12% of jobs will not require a high school diploma, 24% will require a bachelor’s degree, and 11% will require a master’s degree or higher. " Derek Newton wrote an article entitled “Please Stop Asking Whether College Is Worth It” in which his opening declaration gets right to the point: “ Colleges and universities are still the best, most direct path to a good career that pays well. ” In addition to those insights, the unemployment figures consistently reveal the enduring value of higher education. The seasonally adjusted July 2019 unemployment rate for persons not having a high school diploma is 5.1% ( Bureau of Labor Statistics ). Having a high school diploma drops that rate to 3.6% and some college or a two-year degree drops it further to 3.2%. Pretty good trending, would you agree? Finally, if we look at people having a four-year degree, a graduate degree, or a doctoral degree, the unemployment rate is a low 2.2%. Higher education’s edge is especially clear when you consider the range of these numbers over the education level. Look at the two ends of the spectrum: less-than-high school (5.1%) versus a four-year degree or higher (2.2%). Consistently, regardless of the measured time, the unemployment rate for a less-than-high-school-educated worker is two to four times larger than for the college-degreed worker. This is why, when people seek my counsel about career planning, higher education remains one of my most significant emphases. Education pays. Degrees still rock. Regardless of how good or bad the economy is, regardless of how many individual academic and career disasters can be cited, and regardless of how loudly the antidegree crowd howls, you are still in a better position having a degree than not having a degree. The good news for the millennials and Generation Z is that they have arrived at the same conclusion and now they will enjoy the benefits.