TECH’S UNKNOWN BENEFITS
One of the benefits of technology is that it keeps advancing even when you don’t know about it. Most of us can barely keep up with our own little sliver of technology let alone keep up with everything that is happening with technology everywhere. Nevertheless, we read, we browse, we talk, we network, and we study, somehow hoping that we are keeping up enough to capture the benefit for our own businesses and endeavors. This condition predisposes us to knowledge gaps that occasionally circle around to shock us.
I had consistently used a particular brand of printer in my business for decades. “Brand A” had strongly impressed me with its reliability, quality, and performance and that is why I stuck with it. One day “Brand B” came along and I viewed it with skepticism for many years. In spite of my skepticism, eventually a printer emergency situation arose prompting me to take quick action and that quick action meant that I was purchasing a Brand B printer. 1). How does that happen? and 2). What were the results?
- Brand B sold me! I was convinced. Brand B’s pitch, demo, advertising, marketing, and reputation persuaded me to switch brands—something I thought I would never do.
- The results were terrific, even surpassing my wildest dreams. Brand B’s printer performed even better than my old Brand A. I was thrilled that I made the change.
Technology, by its very nature, cannot remain stagnant. If it does, then so too does your organization, your customers, your people, and you. Technology demands constant innovation and growth. That means change. The positive changes are the ones that we keep and the negative changes are the ones that we eliminate.
That is why it is equally if not more important that you and I change with the technology. We cannot afford to sit still. Sitting still might cost you the better deal.
People often say, we need to change with the times. I disagree. I think that we need to change with the technology.
