WHEN BUGS ARE REALLY INTO LIGHT

James Meadows • July 26, 2016

No one enjoys being dinner for bugs. Worse yet, no one wants to become infected by disease-carrying mosquitoes. Fortunately, light-emitting diode (LED) technology is making some great strides in protecting us from these threats. Lighting Science Group is a Florida company that applies LED technology to better approaches with lighting and our environment. The company’s Web site affirms:

we believe lighting should work with our bodies and the environment, not against them.

Lighting Science Group has some exciting products and approaches in the works. Corinne Iozzio reports that the company’s technical strategy (“Into the Light” Fortune . June 1, 2016, p. 44):

has led to highly tuned LEDs that disinfect water, keep astronauts on alert, and steer infant sea turtles away from highways. The effort is all about finding the perfect light to attract–and distract–insects.

Different insects are attracted to or repelled by different wavelengths of light. Therefore, controlling the wavelength controls the bugs. And the more that the bugs are into the light, the less they will be into you and me. I like that idea!

The research is ongoing and promising. The company has plans to tune LEDs to specific insect species and do field testing to confirm efficacy. As the processes become better defined, anti-bug products will show up on the shelves. That is when we will enjoy doing a better job avoiding contact with the hungry throngs.


By James Meadows July 13, 2026
What every front desk professional should know about credit card surcharging
By James Meadows September 7, 2025
Is a college degree still worth the investment? It depends of the path you craft.
By James Meadows August 12, 2025
You need to give serious thought to taming the tiger before you are in its cage.
By James Meadows June 8, 2025
My transparent reflection about my five-year post-layoff experience, how I navigated it, learned through it, and identified some wisdom that might inspire others.
By James Meadows June 29, 2024
The earliest days of this series present fundamentally significant leadership content.
By James Meadows August 22, 2023
What we should expect from fidelity to science.
Honesty, honest,  honestly
By James Meadows August 9, 2023
We explore the overuse or inappropriate use of the words "honest," "honesty," and "honestly." Much of the overuse or inappropriate use of these words is in contexts that intrinsically message the audience that the speaker is not trustworthy. I call the overuse or inappropriate use of these words in this context HONESTY VALIDATORS because the speaker believes they validate the truth being spoken. We need a solution to this problem. My solution is to replace these honesty validators with CLARITY VALIDATORS. Instead of trying to be honest, try to be clear. Replacing "honest," "honesty," and "honestly," with "clear," "clarity," and "clearly," produces significantly more benefit to the speaker and to the audience.
By James Meadows August 7, 2023
It's the real thing alright!
By James Meadows May 30, 2023
Reflecting on 30 years as a PC user.
By James Meadows July 26, 2020
What the Boeing 737 Max crashes teach us about training, corporate culture, and communication.