BUSINESS BASICS NUMBER 18
Duda Owner IONOS • March 17, 2016
Consistently create clear communication. This business basic enhances every process. Something special happens when people communicate clearly. It means that the left hand knows what the right hand is doing. We wouldn’t want it any other way.
Clear communication is not built on assumptions. Assuming that your customers or colleagues understand a matter is dangerous. Your perspective can be radically different from other people’s perspective. However, you won’t know that without clear communication. Clear communication eliminates the danger of assumptions and the gamble of guesswork.
Are you consistently creating clear communication with your colleagues and your customers? If not, then change it today.

We explore the overuse or inappropriate use of the words "honest," "honesty," and "honestly." Much of the overuse or inappropriate use of these words is in contexts that intrinsically message the audience that the speaker is not trustworthy. I call the overuse or inappropriate use of these words in this context HONESTY VALIDATORS because the speaker believes they validate the truth being spoken. We need a solution to this problem. My solution is to replace these honesty validators with CLARITY VALIDATORS. Instead of trying to be honest, try to be clear. Replacing "honest," "honesty," and "honestly," with "clear," "clarity," and "clearly," produces significantly more benefit to the speaker and to the audience.










