BUSINESS BASICS NUMBER 12

Duda Owner IONOS • March 9, 2016

Source your raw material carefully. That is a business basic that will save you a lot of time and money down the road. What is true with computers remains true with the more mundane matters: Garbage in, garbage out. Your final product or service output will never exceed the quality of your raw material. Your raw material will either enable it or hinder it, it will help it or hurt it.

I have seen business owners skimp on the quality of their raw material. This tactic allows for less expense initially, but with greater cost eventually. What appears to be a money-saving wise decision turns out to be preparation for a nightmare. Many businesses have failed their customers and their stakeholders by glossing over the quality of their raw material.

Just as this is true with the physical raw material, it is equally true with the human capital raw material. Some companies continuously hire from the bottom of the barrel and then they wonder why their company quality doesn’t rank higher.

Source your raw material carefully, both physical and people. You won’t regret it, and better yet, your customers won’t either.

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