I LOVE A COMPANY THAT REMEMBERS MY NAME
I love a company that remembers my name, don’t you? No matter how, when, why, or where I visit certain Web sites, I can always count on being alerted to the status of my pending order along with links and easy account tools to handle any kind of business I might need. Many companies have made great efforts to customize their sites to each customer. Not only do companies do this for anyone using a desktop PC, they are increasingly doing it for anyone using a mobile device. This adds up to a lot of customer convenience that only enhances and strengthens customer relationships.
Last year Adobe issued its annual survey results on digital marketing. The report addresses this mobile opportunity and how important it is to long-term success. Sadly, much more technical prowess resides on the shelf than is being used by most organizations as the report explains:
“ Customizing mobile content is another leading indicator of a company’s commitment to provide value on an individual basis. Overall, it’s an area where marketing practice hasn’t caught up with technical capability. . . . But [for those companies where it has, they] achieve a 66% increase in mobile conversion rate from the average. ”
Just think what your organization could achieve. It all starts with simply remembering someone’s name.
