THE AGE FOR AN ENTIRELY NEW TOOLBOX
Last year Adobe issued its annual survey results on digital marketing. The report provides excellent insights into how businesses are continuing to respond to and capitalize on social media. I highly recommend the report.
Companies that choose to stay ahead of the competition are companies that have learned the value of digital marketing. It is another tool in the toolbox, but it is an incredibly powerful tool. The more you learn about it the more you realize it is a suite of tools that can fill your toolbox to overflowing. Their value derives from the targeted customer experience improvements, process efficiency gains, and people empowerment. The Adobe report describes it this way:
“ Organizations that take the planned approach to their digital maturity are not simply stacking tools on the shelf, they’re using them to make steady improvements and gain on their competitors. ”
Companies that choose to adopt this strategy manifest an ongoing refinement of their digital marketing proficiency. For example, companies that invest in digital marketing maturity are:
- 200% more likely to have mobile app analytics.
- 200% more likely to have automated behavioral targeting.
- 250% more likely to do attribution modeling.
- 330% more likely to be doing multivariate testing.
No one is a real carpenter without the right tools. Modern marketing carpenters today had better outfit themselves with the tools that a mature digital marketing strategy provides.
