JUST SHOW UP

Duda Owner IONOS • November 5, 2015

Every business knows that it must get its message out to potential customers. Historically, big companies have tended to do better at that than small companies. However, social media has radically changed the playing field. Sheryl Sandberg (Facebook’s COO) reflects on the benefits that Facebook brings to the small business (Jeff Bercovici “Inside the Mind of Sheryl Sandberg” Inc. , October 2015, pp. 76–80):

“ Big businesses have always had a lot more voice. . . . But for small businesses, being able to quickly and cheaply connect to customers is a big deal. Thirty-five percent of small businesses don’t have a website. . . . But a Facebook page is easy and fast and gives you a webpage not just on desktop but, more important, on mobile. It’s free, and it takes three minutes. ” (p. 78)

If you are operating a small business, and you do not yet have some kind of a Web presence, now is the time. Moreover, it does not matter how far behind the curve you might feel, it is never too late to begin. Isn’t it about time you showed up?

< Older Post

Newer Post >

Mail

LET'S BE CLEAR ABOUT SURCHARGING (THE 3% CONVERSATION)

By James Meadows • July 13, 2026

What every front desk professional should know about credit card surcharging

DEGREE OR NONDEGREE, THAT IS THE QUESTION

By James Meadows • September 7, 2025

Is a college degree still worth the investment? It depends of the path you craft.

ARTIFICIAL INTELLIGENCE: TAMING THE TIGER

By James Meadows • August 12, 2025

You need to give serious thought to taming the tiger before you are in its cage.

HOW I EMBRACED A 2020 LAYOFF TO CAPTURE A NEW LIFE SEASON

By James Meadows • June 8, 2025

My transparent reflection about my five-year post-layoff experience, how I navigated it, learned through it, and identified some wisdom that might inspire others.

GAME OF THRONES LEADERSHIP LESSONS

By James Meadows • June 29, 2024

The earliest days of this series present fundamentally significant leadership content.

FIDELITY TO SCIENCE

By James Meadows • August 22, 2023

What we should expect from fidelity to science.

A BETTER WORD THAN HONESTY

By James Meadows • August 9, 2023

We explore the overuse or inappropriate use of the words "honest," "honesty," and "honestly." Much of the overuse or inappropriate use of these words is in contexts that intrinsically message the audience that the speaker is not trustworthy. I call the overuse or inappropriate use of these words in this context HONESTY VALIDATORS because the speaker believes they validate the truth being spoken. We need a solution to this problem. My solution is to replace these honesty validators with CLARITY VALIDATORS. Instead of trying to be honest, try to be clear. Replacing "honest," "honesty," and "honestly," with "clear," "clarity," and "clearly," produces significantly more benefit to the speaker and to the audience.