PLEASE INTERRUPT ME
It’s not just me. However, for a while, I thought it was. In the early Internet days, I thought perhaps it was just me.
I hated being interrupted by online ads.
For a long time I thought that perhaps this is simply a core characteristic of the Internet and therefore I should embrace it. Without those ads, the Internet might not be. I should welcome those ads that pop up or scroll across my screen. They knew what I might need and I should follow them.
In time, I realized that it wasn’t just me. People hate online ads. I hate them too. I hated them in the early Internet days and I still hate them today. I can’t think of a more intrusive, annoying, and distasteful mechanism in which a company would want to pitch its product or services to a prospective customer. Think about it:
“ Now that I have annoyed you beyond belief by interrupting your focused concentration on a task that was very important to you, wouldn’t now be an absolutely great time to take a look at my sales pitch? ”
My response?
“ Precisely because you did all that, I have zero interest in whatever your pitch is. ”
Online ads . . . don’t you love them?
