WHEN LOSING CUSTOMERS IS GOOD NEWS

Duda Owner IONOS • September 1, 2015

I could not but help chuckle when I read a news report recently about a major company that has been trying to execute a business turnaround. The piece affirmed some so-called very good news just released. It essentially stated that progress is occurring because this year the company has only lost X number of customers and that is the smallest number ever reported compared to previous years. I don’t mean to throw stones, but I hear that as:

“ Hey, we are doing great! We have only lost 582,277 customers this year. But remember that in our three previous years that number was 1.23 million, 889,832, and 912,443. So, we’re still losing scads of customers, just not quite so badly! ”

Of course my immediate response to that kind of a press release is: Maybe it’s because you are running out of customers to lose.

Well, I suppose that is a topic for another press release.

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