VISUAL RESONANCE—PART 4
As a member of the Social Media Club of Kansas City , I was privileged last month to attend a very exciting meeting at which Stefan Mumaw (Director of Creative Strategy at Hint) was the presenter. Drawing from his rich experience, Mumaw did an excellent job sharing an amazing array of ideas, tips, and observations that would be helpful to anyone involved in social media strategy, advertising, and marketing. His presentation was entitled “Visual Resonance.” It focused on the characteristics of images and videos that help to evoke a passionate audience connection and result in increased shares.
Mumaw talked much about the experiential element; put people in a place. A picture that displays action, atmosphere, movement, emotion, and striking content compels the viewer into that experience. We’ve all been there and shall continue to be there. The truth is as old as time. We can talk all day long about the intellectual efficacy of your particular idea, but when a person experiences that idea, everything changes.
The organization or creative that wants to connect with its audience must continuously capitalize on the element of the experiential. Ultimately, you cannot argue with someone’s experience.
