INSPIRED LEADERSHIP

Duda Owner IONOS • June 17, 2015

Leadership is better caught than taught. The best leaders are those persons to whom we are drawn rather than pedantically ordered to follow. As leaders and as bosses, we do our best work when we inspire our followers. As followers, we do our best work when our leaders and bosses inspire us. I have consistently seen this to be true.

Leslie Dukker Doty is the chief marketing officer at the Reader’s Digest Association. She reflects upon a boss who embodied these characteristics and the effect that it had upon Doty and her team (Arianne Cohen, “Good Boss, Bad Boss” Bloomberg Businessweek , 4/13/15–4/19/15, p. 76):

She was so good that I worked with her twice. She was clear about the problems we had to solve and gave us the license to explore creative solutions. I did some of my best work with her, because she inspired innovation, not demanded it.

Inspirational leaders are the people we should seek and the people we should become.





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