AS CONSTANT AS YOUR DEFAULT MINDSET
Change can be powerful and profitable. To keep your business profitable, you must change things occasionally. Ignoring the need for change is a big mistake. Just ask the Swiss watchmakers. They did not want to change, and digital technology made them obsolete.
One characteristic of change that sounds slightly oxymoronic yet is true is the constancy of change. The only constant is change. Change will always be there. Change is the one thing that you can always anticipate.
A full-page ad from Samsung Business caught my attention because its theme was change. It was a lengthy ad that addressed many aspects of change as it stealthily aimed at wedding the reader to Samsung Business. Near the end of the ad, one statement riveted my attention because it is true, powerful, and all-encompassing on this ubiquitous topic of change:
“ Pretty much the only thing that isn’t going to change is the need to be ready for what’s coming next. ”
That statement defines what I believe should be your default mindset. As a businessperson, a professional, and a human being, you cannot control the future. What you can control is your own preparation for it.
Granted, none of us can always be as prepared as we should be for any and every situation. It is a matter of degree. But that is the point. Let’s do everything that we can to be prepared for what’s coming next.
