CHANGING THE CHANGE
Change can be powerful and profitable. To keep your business profitable, you must change things occasionally. Ignoring the need for change is a big mistake. Just ask the Swiss watchmakers. They did not want to change, and digital technology made them obsolete.
One aspect of change that we often overlook, yet is fundamentally important, is the issue of control. Quite simply, some changes you can control and some changes you cannot control. Understanding this dynamic is vital to making the smartest business and personal decisions.
Too often, change itself overwhelms people and they miss that powerful insight. If you miss that insight, then you will approach all change the same way. That is a mistake. Although all change is approached in similar fashion, a change you can control is approached in some different ways than a change you cannot control.
Therefore, one of the most important initial questions that you must ask in any change situation is who or what controls this change? The answer will either be you or it will not be you. If the answer is you, then you can change the change. If the answer is not you, then you cannot change the change. Once you understand that element, you are a long way in your strategy to navigate the upcoming change.
