Phil and Don Everly had their share of success in the music industry. Their glory days were from 1957 to 1962 when they produced 19 top-40 hits. In 1986 they joined the illustrious Rock ’n’ Roll Hall of Fame. In an Associated Press interview that same year, when asked about the secrets to their success, Don made this statement:
“We never followed trends. We did what we liked and followed our instincts.”
I love that statement!
While I believe as businesspeople, we should always pay close attention to demographics and trends, that by itself does not guarantee perfect direction. Sometimes you have to buck the trend and trust your gut.
Of course, you can only do that when you genuinely and equally respect the demographics and trends right along with your living, breathing, growing knowledge base. We are all works in progress. Important business strategy decisions must be made with our eyes wide open. That means we consider all factors. Sometimes that means we will go with our gut—our instincts—even when it might buck the trend.
Trust your gut. It might be music to everyone’s ears.