FRAGILE COEXISTENCE: USERS AND ADVERTISERS

May 23rd, 2013

Facebook’s market segment is continuing to shift from the desktop platform to the mobile platform.  As this transition occurs, the proverbial challenge arises, as Brian Womack reports in Bloomberg Businessweek (“Facebook Struggles to Find Its Footing” 5/20/13–5/26/13, pp. 43–44):

As it scrambles to make money from mobile, Facebook has to accommodate advertisers without alienating users.” (p. 43)

How much advertising will a user endure before pulling the ejection handle?  I think this is a more difficult task on the Internet than on any other medium precisely because the Internet is highly interactive.  When I go to the Internet, it is because I want something specific.  I am on a mission.  Therefore, I do not appreciate being interrupted by ads.  I will bypass them or click out of them as fast as possible.

Facebook intensely monitors its user satisfaction.  It realizes the ejection handle is available.  CEO Mark Zuckerberg affirms this awareness:

‘We continue to measure people’s satisfaction with all the content they see on Facebook, including ads.’” (pp. 43–44)

As we know, Facebook collects a tremendous amount of data on its users.  My hope is Facebook will intelligently and thoughtfully tailor and target its advertising campaigns to strike the needed balance.  After all, if users pull the ejection handle, then Facebook becomes a smoking hole.





A BETTER WAY TO READ JOB ADS

May 22nd, 2013

How well do you read a job ad?  That is a good question.  And that is exactly what the online job-matching service, TheLadders, discovered.  In its recent study using sophisticated eye-tracking technology, researchers identified how people read a job ad versus how they claim they read a job ad.  The results are quite interesting:

Despite job seekers self-reporting that they spend up to 10 minutes reviewing a job description to determine whether they are a fit, the results revealed that they devote only 10 percent of that time assessing an opportunity.

It appears we may overestimate how much time we scrutinize a job ad.  It carries over to our self-assessments in determining job-fit.  Ah, yes—the human tendency to exaggerate!  We know it well.  Nevertheless, when faced with some hard cold facts, our self-assessments tend to become more accurate.  For example, when job hunters are allowed to view anonymous collective data about their competition, they come back to reality:

[when] job seekers [are given] an anonymous overview of who else applied for that same role, job seekers were significantly better at determining if they were a good ‘fit.’

Focusing on your talent alone can lead to overconfidence.  Understanding your talent against the larger backdrop of the talent field tempers your self-assessment, thereby helping you make more accurate job-fit determinations.  This is an important task because too many recruiters and too many job hunters are frustrated as TheLadders CEO, Alex Douzet explains:

There is so much finger-pointing in the job search, mostly by job seekers who think that overwhelmed recruiters and faulty application software are the factors behind them never hearing back.  However, our eye-tracking study shows that job seekers simply need to take a better look in the mirror—and better understand their competition—before they even think of applying to that next job.

If we would all take Douzet’s advice to heart, I suspect the recruitment process and the job-hunt process would both become a more palatable and useful experience for everyone.

http://www.theladders.com/member/press-releases/theladders-sheds-light-on-black-hole-for-job-seekers





BIAS IS AN EVERYDAY CHALLENGE

May 21st, 2013

Contrary to popular opinion, bias itself is not inherently wrong.  The definition of bias includes (http://www.merriam-webster.com/dictionary/bias):

an inclination of temperament or outlook; especially: a personal and sometimes unreasoned judgment.

For example, I happen to have a bias about the law of gravity.  My inclination or outlook is (barring supernatural intervention) the law of gravity will hold consistently.  Therefore, when I am in situations involving significant heights, I endeavor to be especially careful.  I allow my instinct for self-preservation to have free reign.  Moreover, I am still alive!  My bias about the law of gravity happens to be a good bias.  It works well for me.

On the other hand, bias becomes wrong when we move into that realm of, “unreasoned judgment.”  We should reject this kind of bias.  Challenging unreasoned judgments should be a daily task.  We might encounter this kind of bias in other people and (dare I say it?) in ourselves.

As long as we are human, unreasoned judgment will plague us.  We must recognize it when it happens, and take corrective action to mitigate that bias.  Writing in The Atlantic, Nicole Allan summarizes two significant studies in bias (“Karen vs. Kevin” May 2013, p. 16):

In an oft-cited experiment from 2006, students in two New York University classes read case studies about a tech entrepreneur who in some versions was named Heidi and in others, Howard.  The students rated Heidi and Howard as equally competent, but liked Heidi less and didn’t want to work with her. . . . A 2000 study found that female musicians advanced 50 percent more often in orchestra auditions when their gender was masked.

These sorts of social and professional inequities should never occur.  The sad reality is they do occur.  You and I have our work cut out for us.  Yes, I know sometimes this is easier said than done.  Nevertheless, we must never give up the noble fight.





PUTTING IT ALL OUT THERE

May 20th, 2013

Today marks my tenth and final blog post on a study from the Kenan-Flagler Business School that gives us extensive insight about millennials along with some analysis by Matt Miller, a Forbes contributor (“Why You Should Be Hiring Millennials [Infographic]” 7/3/12).  Reflecting on the totality of the study, plus his personal and professional experience, Miller describes the mindset of the millennials and their tendency to stir everything into one pot:

A good portion of my Facebook news feed consists of my friends sharing information about their jobs, new products their company has come out with and events their employer is doing.  Even when I look back at my own timeline 90 percent of my status updates are linked to Forbes posts.  This tendency to share every aspect of our lives naturally translates to our work life.  What we do at the office is just as much part of our lives as who we’re dating, what we had for breakfast and who we’re in a fight with, so why not share our work life like everything else?

Each person must find his or her own comfort level with these dynamics.  Ignoring them will not make them go away.  The advent of social media coupled with the generation that grew up on it, all finding its confluence in today’s workplace has changed everything.  I do think we have to be careful what we share and how much we share.  Too much information can create embarrassment and even harm.

On the other hand, perhaps the millennial approach challenges us to a fresh authenticity that we have not seen in a very long time.  Perhaps it will paradoxically cause us to embrace a deeper caliber of professional relationship that is stronger than it would have been otherwise.  I do not know.  All we can do is forge ahead into our collective future and see where it takes us.

I believe each generation is born for the times in which it lives.  For millennials and for us all, that has never been truer.

http://www.forbes.com/sites/mattmiller/2012/07/03/why-you-should-be-hiring-millennials-infographic/

http://onlinemba.unc.edu/mba-at-unc-blog/geny-in-the-workplace/

Gen Y In the Workplace Via MBA@UNC
Via MBA@UNC:Online Business Degree & The YEC





THREE KEYS TO MILLENNIAL RETENTION

May 17th, 2013

A study from the Kenan-Flagler Business School gives us extensive insight about millennials along with some analysis by Matt Miller, a Forbes contributor (“Why You Should Be Hiring Millennials [Infographic]” 7/3/12).  The study summarizes three fundamentals to keeping your millennials engaged:

1—Flatter Them.  Most millennials (80%) want recognition and feedback in real time as opposed to an annual performance review.  Additionally, they enjoy frequent pulse checks.  They genuinely want to know how they are performing and what they can do to improve.  Meaningful compliments for work well done will go a long way with millennials.

2—Motivate Them.  A combination of structured assignments, lots of feedback, and growth opportunities tend to motivate millennials.  They also do better in environments that are comfortable, friendly, and inspire everyone to contribute.  A good idea is to ask periodically, how can we make it more fun to come to work?

3—Collaborate With Them.  Collaboration comes naturally for millennials.  They understand how important teamwork is and they enjoy being contributors.  Just ensure everyone is on the same page with business needs, boundaries, and deadlines.

By now, perhaps you would agree with me—millennial or not, these keys aid retention with any demographic group.  Let’s put them into action!

http://www.forbes.com/sites/mattmiller/2012/07/03/why-you-should-be-hiring-millennials-infographic/

http://onlinemba.unc.edu/mba-at-unc-blog/geny-in-the-workplace/





HANG ON TO YOUR MILLENNIALS—IF YOU CAN

May 16th, 2013

A study from the Kenan-Flagler Business School gives us extensive insight about millennials along with some analysis by Matt Miller, a Forbes contributor (“Why You Should Be Hiring Millennials [Infographic]” 7/3/12).  From that study, we learn millennials are very confident about their marketability, even in our current economy.  For example, 43% feel very confident to extremely confident they could find another job right now.

Now pay attention to this—70% plan to get a new job once the economy improves.  Smart companies will capitalize on all the knowledge the Kenan-Flagler Business School study provides.  Employee engagement is always important, but it seems especially critical with our millennials today.

Most companies do not want to experience a 70% turnover rate in an entire demographic segment within their workforce.  Nevertheless, that could easily happen, and it will happen if companies do not successfully engage their millennials.

http://www.forbes.com/sites/mattmiller/2012/07/03/why-you-should-be-hiring-millennials-infographic/

http://onlinemba.unc.edu/mba-at-unc-blog/geny-in-the-workplace/





MILLENNIAL ENTREPRENEURS GO FOR IT

May 15th, 2013

A study from the Kenan-Flagler Business School gives us extensive insight about millennials along with some analysis by Matt Miller, a Forbes contributor (“Why You Should Be Hiring Millennials [Infographic]” 7/3/12).  From that study, we learn millennials are extremely serious about the importance of entrepreneurship.  For example, in addition to their main jobs, 35% of them have already started a side business.  Moreover, who says you have to wait to have a regular job to start a side business?  It turns out 30% of them started a business while still earning their college degrees.

I have blogged about colleges revamping their curricula to meet the growing demand for entrepreneurial education (“Colleges with an Entrepreneurship Kick,” blog.reliableinsights.com, 10/25/12).  Millennials strongly endorse this new academic paradigm.  The study shows 92% of 21- to 24-year-olds believe entrepreneurship education is vital in our new economy and job market.

Now I realize some might look at these statistics and dismiss it all as youthful idealism.  I am sure some element of that unavoidably exists.  Nevertheless, in my observations of and encounters with this latest crop of millennial entrepreneurs, I say, go for it!  The old adage is true:  Aim for the stars and you might hit the moon.  But oh, won’t that be dandy?

The flip side of that is I am encouraged to know millennials recognize the value and the opportunity of entrepreneurship—so much so they believe incorporating it into our academic programs is vital.  In that sense, they are realists.  Let’s face it—every successful entrepreneur is one less unemployed person.  In today’s economy, I think we will take that!

http://www.forbes.com/sites/mattmiller/2012/07/03/why-you-should-be-hiring-millennials-infographic/

http://onlinemba.unc.edu/mba-at-unc-blog/geny-in-the-workplace/





SATISFACTION TRUMPS SALARY

May 14th, 2013

A study from the Kenan-Flagler Business School gives us extensive insight about millennials along with some analysis by Matt Miller, a Forbes contributor (“Why You Should Be Hiring Millennials [Infographic]” 7/3/12).  From that study, we learn 33% of millennials do not value salary as the overriding factor in choosing to accept a job offer.  Three additional factors are more important to them.

The first factor is social-media freedom.  This means they do not want their ability to stay connected and attentive infringed by their employer.  The second factor is device flexibility.  This means they want the freedom to do business using whatever electronic device might allow them to get the job done as quickly and as efficiently as possible, independent of company convention.  The third factor is work mobility.  No doubt, partially related to the first two factors, this means they strongly prefer not being tied to a fixed work location.  Rather, they desire their jobs allow them to work from home, while traveling, at the park, on the beach, or wherever.  Millennials understand all the benefits of technology and social media, and they intend to use them.

Be reminded, the above three factors are more important to 33% of millennials than salary.  My guess is that percentage will continue to grow just as the nature of work continues to change.  Millennials have much more invested in these business evolutions than most of their older-aged colleagues.  For millennials, most of their working lives have been immersed in social media coupled with the most advanced electronic and computing devices we have ever known.

Millennials have also figured out early that what you do and its intrinsic fulfillment is more valuable than what you earn financially.  This bodes well.  I have never seen an engaged employee who is not productive.  Somehow, these millennials have figured out how to engage.  Once that happens, everything else tends to fall into place.

http://www.forbes.com/sites/mattmiller/2012/07/03/why-you-should-be-hiring-millennials-infographic/

http://onlinemba.unc.edu/mba-at-unc-blog/geny-in-the-workplace/





ENLARGING YOUR COMPANY’S VOICE

May 13th, 2013

A study from the Kenan-Flagler Business School gives us extensive insight about millennials along with some analysis by Matt Miller, a Forbes contributor (“Why You Should Be Hiring Millennials [Infographic]” 7/3/12).  From that study, we learn companies should revel in their millennials’ Facebook affinity, and for good reason.  Simply having employees active on Facebook directly and indirectly increases your company’s digital reach.  The reason is friends of fans represent a consumer group 34 times larger than the fans themselves.  Do the math.

In the old days, it was word of mouth that gave people the scoop on a company.  People talked about where they worked and what it was like.  These days that word of mouth is just as much virtual as real.  Therefore, the smart companies will delight in their employees’ social-media presence.  Smart companies are increasingly realizing each employee, customer, or stakeholder—like it or not—is a company PR spokesperson.  The only difference today is that PR is much more powerful than it ever used to be, given our 24/7 news cycle.

The implications are staggering.  The messages we give to a millennial today will affect more than just that one millennial.  In fact, the messages will affect about 34 other people.  Depending on what kind of a business leader you are, that will either scare you or invigorate you.

I hope it invigorates you.

http://www.forbes.com/sites/mattmiller/2012/07/03/why-you-should-be-hiring-millennials-infographic/

http://onlinemba.unc.edu/mba-at-unc-blog/geny-in-the-workplace/

Gen Y In the Workplace Via MBA@UNC
Via MBA@UNC:Online Business Degree & The YEC





FIGHT THE FLOOD OR SURF THE WAVE

May 10th, 2013

A study from the Kenan-Flagler Business School gives us extensive insight about millennials along with some analysis by Matt Miller, a Forbes contributor (“Why You Should Be Hiring Millennials [Infographic]” 7/3/12).  From that study, we learn millennials switch their attention among media devices such as laptops, tablets, smartphones, and television 27 times each hour.  For previous generations that number is 17.  That represents an increase of more than 50%.

Are millennials just better multitaskers than their predecessors or are they moving faster but engaging less?  Are they more focused or are they more distracted?  What does this mean or what should it mean for our talent management?

I have read too much about multitasking to know it has its limits.  Some insist it is a myth.  I recognize for most of us, monitoring multiple activities simultaneously has some value and cannot be completely avoided.  Nevertheless, I think we all know in our hearts and minds you cannot produce your very best output on something without a total focus on that specific something.  Therefore, we must juggle—as intelligently as possible.  Multitasking can accomplish some things, but not everything.

Millennials value their personal electronic devices because they value technology because they value social media because they value connection.  Therefore, instead of fighting the flood, we need to surf the wave.  You do not have to get distracted 27 times each hour (unless you want to do that).

As with every new generation, millennials do not do everything exactly as the prior ones.  Nevertheless, if we are going to extract the full measure of millennial value, then we should all try to surf the wave.  Hey, at least we will all be on the same wave.

http://www.forbes.com/sites/mattmiller/2012/07/03/why-you-should-be-hiring-millennials-infographic/

http://onlinemba.unc.edu/mba-at-unc-blog/geny-in-the-workplace/