Trends and demographics are always important in any context. Social media is one context in which trends and demographics are especially important. Not understanding this area has the potential to harm you personally and professionally. Your company’s awareness, advertising, marketing, public relations, and growth potential can suffer.
Reflecting on 2013, Belle Beth Cooper (Cofounder of Hello Code) shares three amazing statistics about Facebook that all organizations need to consider:
1—23% of Facebook users check their accounts at least five times daily.
2—80% of Facebook users prefer to connect with brands on Facebook.
3—One million Web sites have integrated with Facebook.
These facts make it clear that if you want your business to enjoy maximum exposure, then it definitely must have a Facebook presence. Facebook is to branding what Google is to searching. For the business owner, it is a Facebook world. Love it or hate it, you are going to have to like it.