MIXED CHICKS’ MIXUP

Mixed Chicks is a hair products company catering to multicultural women.  When a larger competitor (Sally Beauty Supply) began selling a new product line called, “Mixed Silk,” with many similarities to the Mixed Chicks’ product line, owners Wendy Levy and Kim Etheredge had to make a serious decision: Should they take some form of legal action to protect their trademark and brand, or should they adopt a more tangential approach?

Opinions on this situation will vary.  Some people prefer to be as legally aggressive as possible, citing the serious need to protect all aspects of the business.  Others will quickly react to the high cost of attorneys, and adopt a laissez-faire position.  Some will go for an in-between approach and initiate some limited legal action in the hopes of scaring off the competition.  Each approach has merit.

In the Mixed Chicks situation, legal action could easily cost hundreds of thousands of dollars over many years.  The outcome is not guaranteed.  A judge could even rule in favor of the larger competitor and Levy and Etheredge could lose all they have worked to build.  Perhaps the in-between legal bluff maneuver might bring positive results.  But if it doesn’t, then that is still money and time wasted.

An alternate approach would be to get aggressive, but not in the courtroom of attorneys.  Rather, get aggressive in the courtroom of the marketplace.  Mixed Chicks could choose to ignore the larger competitor.  We’ve all heard the saying, “love me or hate me, but don’t ignore me!”  Mixed Chicks could play the distinguished, aloof, superior product position—confident in its standing.

In spite of the fact the larger competitor priced its products lower than the Mixed Chicks’ products, this could backfire favorably right into Mixed Chicks’ market strategy.  People tend to ascribe more value to a higher priced product.  That can create a draw.  Not every consumer shops purely on price.  Consumers also look for value, quality, and reputation.

Although I am not afraid of a good fight on principle, my sense is Mixed Chicks will do better in the long run to go with the latter approach.  And after all, what do we hear from any market leader?  “There are many imitators, but only one genuine article.”





scrolling=”no” frameborder=”0″
style=”border:none; width:450px; height:80px”>


YOU MIGHT HAVE PVS

Do you suffer from PVS?  PVS is one of the latest afflictions to which some of us have fallen victim, including me.  Some have described it as a tactile hallucination.

PVS stands for Phantom Vibration Syndrome.  It describes those moments when you suddenly find yourself reaching for your pocketed cell phone because, at least for a split second, you thought you felt it vibrating, only to learn it was not.  Initial reports and anecdotal evidence suggest two-thirds of us have experienced PVS.

We place our cell phone on vibrate because we don’t want to create a disturbance, but our 24/7 connected mindset predisposes us always to be on “vibrate watch.”  So we become a bit trigger happy.

How exciting!  Another technology-driven affliction for our modern world to dodge.  I’m sure PVS will take its place in the halls of occupational hazards among the likes of carpal tunnel syndrome.

Hmm.  I wonder if PVS therapy will qualify under my HSA.  I will have to check that.  But not now.  I’ve got to run—I think my cell phone is vibrating!





scrolling=”no” frameborder=”0″
style=”border:none; width:450px; height:80px”>


WORKING LATE IS GOOD NEWS

We are beginning to see some positive staffing trends in the automobile industry.  In the U.S., 16 plants have recently added a third shift.  Sales have risen 10% or more annually for the past two years.  This is an upswing not seen since 1984.

This is good news for more than just the automobile industry because it generates many spinoff jobs in other industries.  Third-shift workers demand broader hours of access for consumer services such as healthcare, restaurants, groceries, daycare, and gyms.  Jeff Green, reporting in Bloomberg Businessweek (2/13/12—2/19/12, p. 22), describes research firm IHS Automotive’s findings:

For the first time since the car industry’s collapse in 2009, many plants are running 24 hours a day.  At the nadir, some plants ran only one eight-hour shift.  U.S. auto plants this year may operate at about 81 percent capacity after falling as low as 49 percent in 2009.

Green explains how adding a third shift typically involves about 1,000 new workers to fill that shift.  The corresponding spinoff jobs are estimated to be nearly 8,000.

Obviously, many factors and variables (business, consumer, technological, demographics, public policy, and political) affect the economy.  Therefore, I’m not willing to say at all that our economy is clearly on the healing side.  Things may get worse before they get better.  Nevertheless, I will happily receive this bit of good news.  It certainly can’t hurt!

http://www.businessweek.com/magazine/third-shifts-return-to-the-us-auto-industry-02092012.html





scrolling=”no” frameborder=”0″
style=”border:none; width:450px; height:80px”>


COUNT THE WAYS EDUCATION PAYS

In my 2/16/12 post, I shared the powerful correlation between higher education and the employment statistics.  Today, I list some specific personal and professional benefits that accrue via your education.

First, education pays with enhanced employability (2/16/12 post).  The more education you have, the less likely you are to become or remain unemployed.

Second, education pays with enhanced reputation.  Granted, formal education never tells the whole story, but people tend to ascribe a measure of credibility to you based on your level of education.  This can often directly or indirectly be a door opener.

Third, education pays with enhanced critical thinking skills.  By virtue of completing a formal, accredited degree program you have demonstrated enhanced critical thinking skills.  As we know, each discipline or field of study has its unique paradigms, philosophies, and intellectual structures.  You have successfully engaged these paradigms, philosophies, and intellectual structures.  Your critical thinking skills have definitely been enhanced.  That enhancement carries over to your cerebral activities every day, both personally and professionally.

Fourth, education pays with broader, diverse perspectives.  It didn’t take me very long in life to discover the more I learn, the more I realize how much I don’t know.  As my island of knowledge enlarges, so too does the shoreline of my ignorance.  That revelation enables me to appreciate and embrace broader, diverse perspectives.  I can understand the bigger picture of matters more effectively.  I can appreciate other people’s positions.  That helps me to communicate, negotiate, and build relationships more effectively.

Fifth, education pays with more tools for your toolbox.  I don’t want to be the person with just a hammer who sees everything as a nail.  Regardless of your field, new tools for your toolbox are always helpful.  New techniques, novel approaches, state-of-the-art technologies, the latest research findings, and cutting-edge resources give you so much more to apply to today’s challenges.  Sometimes, just having multiple options becomes the key to your success.

How does higher education pay?  Let me count the ways!




scrolling=”no” frameborder=”0″
style=”border:none; width:450px; height:80px”>

EDUCATION PAYS

I have been watching the statistics for decades.  The statistics demonstrate education pays.  I’m a believer.

I did not need the statistics to become a believer.  Nevertheless, they confirmed what I already knew intuitively.

Anyone can argue the relative merits of pursuing higher education or choosing not to pursue it.  Pros and cons exist certainly.  Nevertheless, for the person who desires to improve his or her odds significantly of being gainfully employed, higher education is a major factor.

The January 2012 unemployment rate (from the Bureau of Labor Statistics.  http://www.bls.gov/news.release/empsit.t04.htm) for persons not having a high school diploma is 13.1%.  Having a high school diploma drops that rate to 8.4% and some college or a two-year degree drops it further to 7.2%.  Pretty good trending, wouldn’t you say?

Finally, if we look at people having a four-year degree, a graduate degree, or a doctoral degree, the unemployment rate is a low 4.2%.  Not bad, given our rough economy.

Higher education’s value is especially clear when you consider the relative value of these numbers over the range of values.  Look at the two ends of the spectrum: less-than-high school (13.1%); four-year degree or higher (4.2%).  Consistently, regardless of the time period, the rates differ by a factor of 2 to 4.

This is why, when people seek my counsel about career planning, higher education is always one of my main emphases.  Education pays.








My Great Web page