I suppose it might be good to sound smart even if you are clueless. That is some of the humor that was injected into the recent double issue of Bloomberg Businessweek on the theme of design (“The Design Issue”). After poking some irreverent fun at so many of the modern terms designed into startup funding pitches, they came up with an illustrative hypothetical example of the entrepreneur’s perfectly designed elevator pitch (Sam Grobart and Evan Applegate “Sound Smart at a Conference” Bloomberg Businessweek, 4/11/16–4/24/16, p. 84):
“The product leverages secure, cloud-served blockchain technology to delight our millennial user base with an immersive user experience. Our data-driven development process incorporates industry best practices and is poised to take advantage of the coming wearables tipping point. Crowdfunding, the mentorship of our advisers, and tireless iteration got us to beta, but now we’re looking for serious investors. So the only question remaining is: How many shares of CarWashFinder can I put you down for?”
Okay, I’m sold (I think)!