Entrepreneurs are working diligently to find a way to grow meat in a container other than an animal. For example, growing meat in the lab is being done by San Francisco startup, Memphis Meats. Andrew Zaleski reports on the promising positives to the endeavor (“Tech: Object of Interest” Fortune, May 1, 2016, p. 43):
- The meat is grown from actual cow and pig cells.
- The maturation or growth process takes 14 to 21 days.
- Consumers like the intense meat flavor.
Although Memphis Meats affirms that the product could be in stores by 2021, getting it there is another story. The biggest roadblock is conquering the cost factor. The current cost to grow one pound of meat is just $18,000. As Uma Valeti (CEO) affirms:
“We’re trying to scale it up so that it’s cost-effective.”
All I can say is those are mighty expensive meatballs!