It’s not just me. However, for a while, I thought it was. In the early Internet days, I thought perhaps it was just me.

I hated being interrupted by online ads.

For a long time I thought that perhaps this is simply a core characteristic of the Internet and therefore I should embrace it. Without those ads, the Internet might not be. I should welcome those ads that pop up or scroll across my screen. They knew what I might need and I should follow them.

In time, I realized that it wasn’t just me. People hate online ads. I hate them too. I hated them in the early Internet days and I still hate them today. I can’t think of a more intrusive, annoying, and distasteful mechanism in which a company would want to pitch its product or services to a prospective customer. Think about it:

Now that I have annoyed you beyond belief by interrupting your focused concentration on a task that was very important to you, wouldn’t now be an absolutely great time to take a look at my sales pitch?

My response?

Precisely because you did all that, I have zero interest in whatever your pitch is.

Online ads . . . don’t you love them?

About James Meadows

Currently I serve as a training team manager for Johnson Controls at a customer-care center in Kansas City. Additionally, I am a business consultant, a freelance corporate writer, an Assembly of God ordained minister, a Civil Air Patrol chaplain, and a blogger. I believe we are living in the most fascinating times of human history. To maximize the opportunities these times present, I have a passionate interest in leadership development and organizational success, both of which I view as inextricably linked.

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