Here is another one of my favorite quotes from the special double issue of Bloomberg Businessweek on computer coding. This one speaks of one of the corporate underdog patriarchs of the coding world (Paul Ford, “The Code Issue”, 6/15/15–6/28/15, p. 86):
“When everyone goes to Apple’s annual Worldwide Developers Conference in San Francisco and they stare rapturously as some man in an untucked, expensive shirt talks about ‘core data,’ this is the context. Onstage, presenting its Kits, Apple is rearranging abstractions, saying: Look at the new reality we’ve defined, the way that difficult things are now easy and drab things can be colorful. Your trust in our platform and your dedication of thousands of hours of time have not been misplaced.
They’ve pitched variations on this annually for 30 years.”