Here is another one of my favorite quotes from the special double issue of Bloomberg Businessweek on computer coding (Paul Ford, “The Code Issue”, 6/15/15–6/28/15, p. 26):
“Years ago, when Microsoft was king, Steve Ballmer, sweating through his blue button-down, jumped up and down in front of a stadium full of people and chanted,
He yelled until he was hoarse: ‘I love this company!’ Of course he did. If you can sell the software, if you can light up the screen, you’re selling infinitely reproducible nothings. The margins on nothing are great—until other people start selling even cheaper nothings or giving them away. Which is what happened, as free software-based systems such as Linux began to nibble, then devour, the server market, and free-to-use Web-based applications such as Google Apps began to serve as viable replacements for desktop software.
Expectations around software have changed over time.”