As a member of the Social Media Club of Kansas City, I was privileged recently to attend a very exciting meeting at which Jenna Bromberg (Head of Digital Engagement at Pizza Hut) was the presenter. Drawing from her rich experience, Bromberg did an excellent job sharing an amazing array of insights, tips, and observations that would be helpful to anyone involved in social media strategy and marketing. Here are a couple ideas that stood out to me:
40% Of Pizza Hut Orders Arrive Via An Online Portal. Pizza Hut, like any progressive company today, has chosen to capitalize on all things online. If your company refuses to do this, then your company is willfully turning its back on revenue-generation mechanisms and by default giving that potential business to competitors. I have seen companies that simply refuse to catch up with the Internet age, and they are generally dying companies. Pizza Hut has no such plans.
Pizza Hut Focuses Heavily On The Millennials. The millennials (the generation of the 15- to 35-year-olds) have and will have an increasingly powerful weight in purchase decisions. Failing to engage them is an unforgiveable business sin. Whether single, married, or with kids, these are all the heads of today’s and tomorrow’s future households. Although the 2008 recession has thrown them a monkey wrench, in the big picture, capturing and maintaining their loyalty is a brand war worth winning.
Pizza Hut is definitely keeping itself relevant to the social media world. I appreciated the excellent job Bromberg did in expounding on these important topics.