PIZZA HUT’S SOCIAL MEDIA RECIPE—PART 2

JENNA BROMBERG 002 IMAGE

As a member of the Social Media Club of Kansas City, I was privileged recently to attend a very exciting meeting at which Jenna Bromberg (Head of Digital Engagement at Pizza Hut) was the presenter. Drawing from her rich experience, Bromberg did an excellent job sharing an amazing array of insights, tips, and observations that would be helpful to anyone involved in social media strategy and marketing. Here are a couple ideas that stood out to me:

40% Of Pizza Hut Orders Arrive Via An Online Portal. Pizza Hut, like any progressive company today, has chosen to capitalize on all things online. If your company refuses to do this, then your company is willfully turning its back on revenue-generation mechanisms and by default giving that potential business to competitors. I have seen companies that simply refuse to catch up with the Internet age, and they are generally dying companies. Pizza Hut has no such plans.

Pizza Hut Focuses Heavily On The Millennials. The millennials (the generation of the 15- to 35-year-olds) have and will have an increasingly powerful weight in purchase decisions. Failing to engage them is an unforgiveable business sin. Whether single, married, or with kids, these are all the heads of today’s and tomorrow’s future households. Although the 2008 recession has thrown them a monkey wrench, in the big picture, capturing and maintaining their loyalty is a brand war worth winning.

Pizza Hut is definitely keeping itself relevant to the social media world. I appreciated the excellent job Bromberg did in expounding on these important topics.





About James Meadows

Currently I serve as a training team manager for Johnson Controls at a customer-care center in Kansas City. Additionally, I am a business consultant, a freelance corporate writer, an Assembly of God ordained minister, a Civil Air Patrol chaplain, and a blogger. I believe we are living in the most fascinating times of human history. To maximize the opportunities these times present, I have a passionate interest in leadership development and organizational success, both of which I view as inextricably linked.

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