Repeatedly, I am amazed at some of the most simple and timeless principles of succeeding in the real world. Jim McCann is the chairman and CEO of 1-800-Flowers.com. Reflecting upon his life experiences, he articulates one of my favorite success principles (Jim McCann “How Did I Get Here?” Bloomberg Businessweek, 2/16/15–2/22/15, p. 72):
“Create a relationship, and business will follow.”
I am more comfortable doing business with someone once I know that person. Knowing about the business is one thing, but knowing the person behind the business instantly appeals to the relationship experience.
Business is business, but it is the personal involvement that takes it to a deeper level. That is what makes the business even more fun and successful.