Throughout higher education, complete accredited degrees are being offered via traditional campuses, online, or any combination of the two. Business schools have certainly kept up the same pace. In one of its latest annual business-school assessments, Bloomberg Businessweek addresses this important trend (Geoff Gloeckler, “The Best Business Schools of 2013” pp. 55–60):
“As in any industry, business schools are tweaking their product to reflect changing customer desires, attempting to make their programs more appealing—and convenient—by taking portions of the course work off campus and onto the Internet.” (p. 58)
Indeed, the Internet has revolutionized everything we do including higher education. I believe we have truly turned a corner in recent years. Staid academia has been shaken. This is a win-win situation no matter how you look at it. Robert Dammon is the dean of Carnegie Mellon’s Tepper School of Business. He confirms the turning of this corner:
“‘Education has resisted the technology push for a long time. . . . That’s not the case any longer. It’s changing the way we do things.’” (p. 58)
Gloeckler affirms this truth and the resulting importance it carries for every institution of higher learning:
“This online push comes at a time when higher education is trying to find its place in an increasingly digital landscape.” (p. 58)
When it comes to large institutions in any industry, the biggest mistake they can make is to succumb to inertia. That means by default they decline participation in the new theater. In so declining, they rob themselves and their customers of all benefits that would have accrued.
The flipside is equally true and much more exciting. When it comes to large institutions in any industry, the best maneuver they can make is to counter their inertia. That means they actively participate in the new theater. In so participating, they secure for themselves and their customers all future benefits that will accrue.