I remember when a female with a doctorate was a rarity. Today, females earn more doctorates than men do. That is why I was especially shocked at a startling statistic about women in the advertising industry. Stephanie Holland is the Executive Creative Director for Holland+Holland Advertising, based in Trussville, Alabama. At her blog, Holland shares some amazing yet disheartening statistics:
“85 percent of all brand purchases are made by women. Incredibly only 3% of advertising agency creative directors are women.”
I would say advertising agencies have some opportunities here. This is true from a creativity perspective as well as a profit perspective. We know that diverse teams and diverse leadership enhances creativity and profit.
Why are we waiting? Imagine what could happen if half our advertising agency creative directors were women.
What will it take to get us there? And don’t just say, “47%.”