THROW LIKE A WOMAN

I remember when a female with a doctorate was a rarity.  Today, females earn more doctorates than men do.  That is why I was especially shocked at a startling statistic about women in the advertising industry.  Stephanie Holland is the Executive Creative Director for Holland+Holland Advertising, based in Trussville, Alabama.  At her blog, Holland shares some amazing yet disheartening statistics:

85 percent of all brand purchases are made by women.  Incredibly only 3% of advertising agency creative directors are women.

I would say advertising agencies have some opportunities here.  This is true from a creativity perspective as well as a profit perspective.  We know that diverse teams and diverse leadership enhances creativity and profit.

Why are we waiting?  Imagine what could happen if half our advertising agency creative directors were women.

What will it take to get us there?  And don’t just say, “47%.”

www.she-conomy.com





About James Meadows

Currently I serve as a training team manager for Tyco Integrated Security at a customer-care center in Kansas City. Additionally, I am a business consultant, a freelance corporate writer, an Assembly of God ordained minister, a Civil Air Patrol chaplain, and a blogger. I believe we are living in the most fascinating times of human history. To maximize the opportunities these times present, I have a passionate interest in leadership development and organizational success, both of which I view as inextricably linked.

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