Smartphones allow us to do much. One of the core capabilities they give us is Internet access. A recent survey by the Pew Research Center reveals the percentage of various groups that use their smartphones to access the Internet.
Gender has an almost equal breakdown. The percentage of men who use their smartphones to access the Internet is 57 and women come in at 56.
Racially, Hispanics show 66%, non-Hispanic blacks show 60%, and non-Hispanic whites show 52%.
Age correlates inversely:
18 to 29—77%
30 to 49—69%
50 to 64—40%
65 and up—13%
Internet usage via smartphones correlates positively with annual income. Nevertheless, this is only true beyond a certain income baseline:
Less than $30,000—52%
$30,000 to $49,000—51%
$50,000 to $74,999—60%
$75,000 and up—71%
Finally, education level shows a positive correlation:
No high school diploma—38%
High school diploma—47%
One or more college degrees—66%
These kinds of statistics help us as businesspersons. They inform our advertising, marketing, and strategy. This is extremely important because the percentage of people accessing the Internet on mobile devices drives the percentage of people making purchases via those same devices.
Knowing the statistics is one thing; successfully predicting where they are going is even more important. My guess is the percentages will increase rather than decrease. Technology tends to do that, and that is why more businesses are designing their Web sites to be mobile friendly. I think that is another corollary on being in the right place at the right time.