In a prior blog post (“Noah’s Job Search” Blog.reliableinsights.com, 8/9/13) I introduced the fine work of Gerry Crispin and Mark Mehler, founders of CareerXroads, a consulting company specializing in human resources, staffing, and recruiting. As promised, I have been devoting additional blog posts to their excellent and enlightening report (“This Year’s Mystery Job Seeker: Noah Z. Ark, A Man For The Modern World” www.careerxroads.com).
In spite of his significant seafaring experience, Noah faced many navigation problems applying for jobs online. One would think navigating a Web site would be fairly intuitive, easy, visual, and logical. Unfortunately, this was not always Noah’s experience.
Noah found 20% of the time it was difficult or impossible to move from the company’s home page to the career page. Applying for the job from the job description was not possible 15% of the time. Top marks for navigation went to 40% of the sites, but this represented a 17% decrease from last year. The worst possible scores went to 8% of the sites. The 8% all by itself does not necessarily sound real bad, but it was a doubling from last year’s 4% score that is particularly disturbing.
I am willing to cut companies some slack here. For example, is it possible the growing pains of increasing numbers of companies migrating their recruiting and hiring activities online are juicing the numbers in the wrong direction? Perhaps. If so, then we might be facing a very positive trend in the long run, but with a very negative customer experience in the short run.
No matter how you look at it, job-seeker Web site navigation has a long way to go. Hopefully, it will find its destination soon. Even for Noah, the flood eventually subsided.