Microsoft continues to gain insights and clarity about exactly how profoundly the dawn of Windows 8 has affected its customer base and the sales of new PCs. I was one of the early critics of Windows 8 for numerous reasons (see Blog.reliableinsights.com, 10/16/12, 12/7/12, 1/30/13, 3/5/13, 6/6/13).
Ryan Nakashima reports on some of Microsoft’s recent admissions about the overreach Windows 8 represented and how important it now is to look at some revisions to demonstrate the company’s intelligent response to unhappy customers (“Microsoft Tweaks Windows 8,” The Kansas City Star, June 27, 2013, pp. A10–A11):
“At its software developers conference in San Francisco, Microsoft CEO Steve Ballmer acknowledged that the company pushed hard to get people to adopt a radical new tile-based ‘Modern’ user interface in Windows 8. Microsoft is now back-pedaling, making it easier to reach and use the older ‘desktop’ interface. . . . Research firm IDC said [Windows 8] actually slowed down the market. Although Microsoft says it has sold more than 100 million Windows 8 licenses so far, IDC said worldwide shipments of personal computers fell 14 percent in the first three months of this year, the worst since tracking began in 1994.” (p. A10)
I think this is Microsoft making the best of a very challenging situation. I strongly support the new direction. I, along with many other PC users, will be much happier with our next PC purchase knowing we likely will be receiving an operating system that will be much easier to use than the original Windows 8.