You may have heard the news. Teenagers are not as enraptured with Facebook as they once were. Facebook acknowledges the trend in its annual 10-K report:
“We believe that some of our users, particularly our younger users, are aware of and actively engaging with other products and services similar to, or as a substitute for, Facebook. For example, we believe that some of our users have reduced their engagement with Facebook in favor of increased engagement with other products and services such as Instagram.”
Some social media experts believe Facebook has simply become too big and too public for many teens. Therefore, many teens have gravitated to Instagram, Snapchat, and other more private, intimate forums.
The good news for Facebook of course is many other age groups use it besides teens. This is quite the reverse of its early days. Yet therein lies its secret to success. Why settle for just one age group when you can have them all? I can still remember early teen reactions as Facebook’s user base began to enlarge:
“Hey, what are my parents doing on Facebook?”
Well, this is the reality of all social media. People will gravitate to the platforms they desire, regardless of what a platform’s preexisting user base may think about it.
The good news for Facebook is most teens are not deleting their accounts. They are simply expanding their repertoire. When it comes to the Internet, expanding your repertoire will never be a problem.