AND THE TRENDS PLAY OUT

February 7 means we are well into 2013.  As we continue that ride, I always like to revisit some of the more interesting predictions from the corporate soothsayers.  Here are the ones I think any businessperson cannot afford to miss:

1—Job Searching Is Changing Forever.  Colin Day of iCIMS reports in 2011, 14.4 million people tapped social media for a new job and 73% of hiring companies located new employees the same way.  This one seems a bit obvious, yet it is exceedingly important.  Any individual or organization that fails to stay up to date with this trend will be hurting themselves severely.

2—Remarkable Is The New Normal.  Companies can no longer afford to be run of the mill.  Robert Murray (Robert Murray Management Consulting Ltd) emphasizes it is more important than ever for companies to focus on what they do better than any of their competitors.  The building of emotional connections that drive repeated purchase decisions becomes so important here.  I think with increased consumer choice, the bar is raised for all those choices.  Why should I settle for less when another attentive competitor is just around the corner or a mouse click away?  Every company needs to ask the question, “How can we make our customer experience even more remarkable?”

3—The Employee Is “Number One.”  Scott DiGiammarino (Reel Potential) contends 2013 is the “year of the employee.”  Given the economy, everyone is being asked to do more with less.  Every single employee must be developed to his or her maximum potential.  Organizations cannot afford to leave talent undeveloped or on the shelf.  Every employee performing to the max and working synergistically with the team will yield maximum profits and growth.

4—Health Emphasis Continues To Grow.  Catharine Arnston (Bits of Health) observes that great health is being sought by all generations and demographic groups.  I see this reflected in all the companies that have created wellness programs.  I see this reflected in all the consumers that have embraced alternative and complementary medicine.  Mention chiropractic or acupuncture to someone a couple generations ago and they may have thought you were strange.  Nowadays, tremendous numbers of people have recognized the value of a holistic approach to healthcare.

All these trends are important.  What is even more important is how you and I build this knowledge into our business decisions every single day.  That’s a trend we want to control!





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