Jia Jiang is a tech entrepreneur. He is also a very brave and daring soul. Finding himself in the midst of asking investors for funding for his startup, he began to ponder the emotional, physiological, and psychological dynamics of experiencing rejection.
His pondering led him to a new revelation: Precisely because we tend to avoid pain, Jiang must purposefully expose himself to rejection situations to build up resistance so he will be better equipped to continue asking investors for funding.
I think I like his logic. It still just feels a little bit masochistic, but I think I like his logic. If you expose yourself to the pain often enough, you become better at handling it.
Claire Suddath writes about Jiangs experiences in Bloomberg Businessweek (The No Man 1/14/131/20/13, pp. 6769). Jiangs guaranteed-rejection situations so far have included such things as asking a hotel security guard if he could borrow $100, asking a college professor if he could lecture his class, asking a flight attendant if he could deliver the preflight safety demonstration, and (you guessed it!) asking Suddath if he could write an article for Bloomberg Businessweek. Suddath summarizes Jiangs results:
Jiang has discovered through 100 Days of Rejection that he can consistently come up with entertaining ideasand that there may be more than one path forward. . . . After a month and a half of daily nos, no ways, and nevers, Jiang no longer feels the sting of that original investors rejection. As he puts it: I feel like I have swagger now. (p. 69)
Well, at least I know what I need to do to get my swagger!
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