How many times have you surfed the Internet with a PC or a laptop, specifically looking for ads? I know what my answer is, and it isnt a very big number. Now, lets ask that same question about our smartphones.
Do you see where Im going with this?
In spite of the fact we generally hate online ads, Facebook earned about 14% of its third-quarter revenue from mobile ads. Obviously, some people do pursue them, but I still think most do not.
The future of mobile ads will be interesting. Its bad enough when you are using a full-sized desktop PC and those annoying ads get in your face. Smartphone screens are already small without robbing space by ads.
I think the key question will be are there enough click-throughs to sustain the model? If yes, then the model will continue. If no, the advertising industry will have to look at retooling the model, or (I can hear the screams of dismay right now) doing away with it completely.
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