China is experiencing an interesting trend for the first time in its history. Many young women are emphasizing their education and careers to the point of postponing marriage completely. Christina Larson (Bloomberg Businessweek 8/23/12) writes about the situation:
According to a census analysis by Wang Feng, director of the Brookings-Tsinghua Center for Public Policy in Beijing, an estimated 7 percent of college-educated women in Shanghai remain single at age 45a significant change from the past, he emphasizes.
Compounding this dynamic is the strong societal pressure for Chinese women to marry up in socioeconomic status. Precisely because these women are delaying marriage while improving their own socioeconomic status, their dating pool diminishes with each passing year, and therefore their odds of getting hitched decrease even further.
This trend is not completely surprising. As a nation grows economically, prospers, and improves its standard of living, increasing numbers of women will take advantage of the opportunities for academic and professional success.
It will be interesting to see how China grapples with the situation not just from a social perspective but also from a business perspective. Media and marketing experts are already assessing this new segment. But please, I dont want to hear anyone say, mail-order husbands.
Come to think of it though, you have to admit that would make for an interesting business plan.
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