CREDIT CARDS WITH HAPPIER ENDINGS

New in 2009, the CARD Act requires credit-card companies to use more reasonable practices in how they acquire and manage their customers.  Prior to 2009, some companies would use low teaser rates to attract customers with questionable credit worthiness, and then later hike up the rates.  When a customer was late on a payment, large fees and cut credit limits were the results.

First, this approach was never very endearing to consumers.  Second, this approach represented a very inefficient way to manage business risk.  The CARD Act may be changing all that.

Today, credit-card companies are doing their homework up front—before a customer is issued a new card.  By being more discriminating, fewer consumers are being set up for financial failure.

The results are encouraging.  Karen Weise highlights some key metrics (“The Law Credit-Card Companies Hate to Love” Bloomberg Businessweek 7/30/12–8/5/12, pp. 27–28):

“[The CARD Act] helped reduce late payments to the lowest level on record.  Charge-offs . . . are at their lowest since the end of 2006.  In May the industry identified $276 million in charges they assume won’t be paid, down from a peak of $821 million in August 2009.” (p. 27)

For an industry that has caused so many consumers so much frustration, I would think credit-card companies would want to do everything possible to improve public relations.  It appears the CARD Act has prompted some of those positive behaviors.

Don’t misinterpret me; I know there is blame on both sides of the equation!  Nevertheless, by forcing the credit-card companies to rethink their strategies, and by responding to consumer complaints, the Card Act seems to be a win-win.





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About James Meadows

Currently I serve as a training team manager for Tyco Integrated Security at a customer-care center in Kansas City. Additionally, I am a business consultant, a freelance corporate writer, an Assembly of God ordained minister, a Civil Air Patrol chaplain, a blogger, and a University of Phoenix Associate Faculty member. I believe we are living in the most fascinating times of human history. To maximize the opportunities these times present, I have a passionate interest in leadership development and organizational success, both of which I view as inextricably linked.

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