Barry Salzberg (global CEO at Deloitte Touche Tohmatsu Limited) wrote an excellent article on millennial hopes and dreams about their careers (What Millennials Want Most: A Career That Actually Matters 7/3/12). Although the almighty dollar still rules in so many ways, Salzbergs observations about Millennials reveal a deeper passion than just making money. Millennials want to know their daily work matters in a way that transcends the corporate bottom line:
Never mind the still sluggish job market. In their insistence on social principle, many [Millennials] are not driven by money or success in quite the same way their parents were. This generation wants to know what your organization stands for in improving society, what it stands for in action, as opposed to blowing smoke. Millennials want to know how they will make a positive difference in the world if they join your business, not by wearing a colorful T-shirt on a special project once a year but in their actual work.
Often we find examples of young people who have branded all business as corrupt and evil. Given the number of scandals they have seen growing up, who can blame them? Nevertheless, this new generation is approaching the business world with a can-do attitude anddare I say itan idealistic sense of destiny. They want to be involved and they want to make a real difference. Salzberg sums it up this way:
Tomorrows leaders are telling us that they believe they can actually change the world, fiscally and sociallyoperating within the system. They want to play a part personally, not just in pro bono work but through the work they do every day.
Finally, Salzberg emphasizes to those older than the millennials, the solution is to see the millennials as coworkers with all of us, as together we move forward continually improving business and society. I heartily agree! Since when did leadership reside solely in the hands of just one generation? In Salzbergs words:
Our digital natives need to know that they can trust us with their future, and that, like them, were ready to keep changing the world.
And to that I say, rock on!
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