Trefis Team, writing for Forbes (7/10/12 Forbes.com, Investing section), speculates LinkedIns biggest threat might be Facebook. Rumor has it Facebook is working on a job board that might draw much of LinkedIns recruitment dollars. Looking just at the numbers, I can understand why. Facebooks 900 million users somewhat dwarf LinkedIns 150 million.
Nevertheless, you have to look at more than just the numbers. LinkedIn has a very positive reputation, stability, professionalism, and a track record that positions it as the leader in this arena. LinkedIn was first to the party with professional online networking and job connections.
Facebook remains more of a casual social media site. That said, we are all familiar with Facebooks propensity for change. Increasing numbers of businesses are establishing a Facebook presence. Perhaps some of that change will recast the professional online networking world once again.
The evolutionif there is onewill be interesting to watch.
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