Do you remember those little things called QR codes?  I do.  QR (quick response) codes were supposed to be the new wave in advertising and marketing.

You’ve heard the saying, “love me or hate but, but don’t ignore me.”  Nowadays I think QR codes are feeling ignored.  In a three-month study last year, only 5% of Americans even scanned a single QR code.

I’m not surprised.  To use a QR code, first you have to have a smartphone with some kind of a QR app.  You have to fire up that app and then take the time to hold the phone stationary over the QR code.  All of that, just to go to a company Web site?  Give me a break!  Somehow, I don’t think QR codes will become the rage.

To add insult to injury, QR codes have not always been used in the most intelligent ways.  The most hilarious use (or misuse) of QR codes I heard of was the one in which the QR code was on a billboard next to a highway.

What’s wrong with this picture?  . . . . Err, maybe it’s the QR code.

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About James Meadows

Currently I serve as a training team manager for Johnson Controls at a customer-care center in Kansas City. Additionally, I am a business consultant, a freelance corporate writer, an Assembly of God ordained minister, a Civil Air Patrol chaplain, and a blogger. I believe we are living in the most fascinating times of human history. To maximize the opportunities these times present, I have a passionate interest in leadership development and organizational success, both of which I view as inextricably linked.

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