THE GO OF GOALS

Muhtar Kent (Coca-Cola Chairman) spoke last month at the University of North Carolina, Kenan-Flagler Business School graduation.  He offered a strong admonition about the inspiration of goals and their promise of a better tomorrow:

“I was in New York, and I answered a [Coca-Cola] newspaper ad. . . . I spent the next nine months on trucks.  In Atlanta, Georgia, Lubbock, Texas, Needham, Massachusetts, and outside Los Angeles.  It wasn’t glamorous work.  Getting up at 5 a.m., going into supermarkets, bringing product in off the truck, stacking it on shelves, and building displays.  And frankly, there were moments when I asked myself what I was doing.  But I always believed that today is better than yesterday, and tomorrow is better than today.” (Commencements: CEO Wisdom, 2012 Edition. Bloomberg Businessweek, 5/28/12–6/3/12, p. 24)

You can’t spell “goal” without first spelling “go.”  Goals are what get us going.  Goals are what keep us going.  Goals are what focus our drive and our energy.  Goals are what inspire us toward a better tomorrow.

Kent rose to a very high place, but he started at a very low place.  He could have stayed there, if not for his goals.  He always believed things would be better tomorrow.  That belief is automatic when you have goals.

Do you need something to keep you going?  Perhaps it is time to reexamine or even recast your goals.





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About James Meadows

Currently I serve as a training team manager for Tyco Integrated Security at a customer-care center in Kansas City. Additionally, I am a business consultant, a freelance corporate writer, an Assembly of God ordained minister, a Civil Air Patrol chaplain, a blogger, and a University of Phoenix Associate Faculty member. I believe we are living in the most fascinating times of human history. To maximize the opportunities these times present, I have a passionate interest in leadership development and organizational success, both of which I view as inextricably linked.

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