As every good CEO knows, constantly watching return on investment is crucial to the organization’s success.  Proctor and Gamble’s CEO Bob McDonald announced workforce reductions to the tune of 1,600 employees in nonmanufacturing and marketing jobs.


McDonald does not plan to eliminate spending on advertising and marketing.  Rather, he is simply recognizing the benefit of social media to companies that tap its potential wisely.


I believe this is a good decision.  The power of social media is here to stay.  The companies that capitalize on it will do so to their enhanced success.  The ones that don’t will live to regret it . .  if they live.


You can pay for all your advertising and marketing, or you can rely on social media to do it all, or you can execute a combined approach.  The wisdom required by the leadership of each company will be knowing exactly where to strike that balance.

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About James Meadows

Currently I serve as a training team manager for Johnson Controls at a customer-care center in Kansas City. Additionally, I am a business consultant, a freelance corporate writer, an Assembly of God ordained minister, a Civil Air Patrol chaplain, and a blogger. I believe we are living in the most fascinating times of human history. To maximize the opportunities these times present, I have a passionate interest in leadership development and organizational success, both of which I view as inextricably linked.

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