The opening sentence in Max DePrees book, Leadership Is an Art is simple yet profound: The first responsibility of a leader is to define reality.
The first time I ever read that statement, it struck me as arrogant and a bit impossible. Who was I to define reality? Over time, as I meditated on that statement, the meaning began to sink into my head. I realized what a poor leader I would be if I did not define reality, both for me and for my followers.
Anytime we find ourselves in a leadership role, others look to us for the definition of reality. The magnitude of that role can be overwhelming. Nevertheless, define reality we must. That is our mission, indeed, our calling.
Think it through, consider carefully, and define accurately. Your organizations success depends upon it.