PUBLIC RELATIONS LESSON

[These links and my commentary were originally published on my Facebook page on the dates indicated]

LOCAL NEWS, BUT LIKELY WITH A NATIONAL IMPACT

Kansas City Star 12/8/11.—Hyatt Hotels will not contribute to skywalks memorial — KansasCity.com

Hyatt Hotels Corp., which no longer operates the hotel at Crown Center that was the site of the 1981 skywalks collapse that killed 114 people, will not contribute to the memorial planned for a park across the street. 

So let me get this straight.  Hyatt Hotels Corporation (that used to run the hotel at Crown Center, site of the 1981 skywalk collapse killing 114 people) has decided because it is no longer in Kansas City, it will NOT donate a single penny to the planned Skywalk Memorial? 

Can you spell “public-relations disaster”?

12/23/11—Check out the latest development on this story.

http://www.kansascity.com/2011/12/22/3333245/hyatt-reverses-course-donates.html

I am thrilled that Hyatt finally decided to do the right thing.  Perhaps they decided to donate as a public-relations damage-control measure, or perhaps they finally woke up to the fact that this donation is the moral, ethical, appropriate, and kind action to take, or perhaps they cunningly calculated the long-term image of being the hotel without a heart.

Regardless, it is sad that Hyatt did not simply step up to the plate immediately.  That still boggles my mind.  I’m sorry, but to me, this one was a very clear Public-Relations 101 situation.

http://www.kansascity.com/2011/12/22/3333245/hyatt-reverses-course-donates.html








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About James Meadows

Currently I serve as a training team manager for Tyco Integrated Security at a customer-care center in Kansas City. Additionally, I am a business consultant, a freelance corporate writer, an Assembly of God ordained minister, a Civil Air Patrol chaplain, and a blogger.

I believe we are living in the most fascinating times of human history. To maximize the opportunities these times present, I have a passionate interest in leadership development and organizational success, both of which I view as inextricably linked.


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